diff --git a/deploy_carvel/concierge/README.md b/deploy_carvel/concierge/README.md
index b22f18a6..fcca81c3 100644
--- a/deploy_carvel/concierge/README.md
+++ b/deploy_carvel/concierge/README.md
@@ -1,3 +1,7 @@
-# README
+# Pinniped Concierge Deployment
+
+See [the how-to guide for details](https://pinniped.dev/docs/howto/concierge/).
+
+## In this directory:
 
 - the ./config symlink points to <root>/deploy/concierge
diff --git a/deploy_carvel/concierge/build.yml b/deploy_carvel/concierge/build.yml
new file mode 100644
index 00000000..dfff2974
--- /dev/null
+++ b/deploy_carvel/concierge/build.yml
@@ -0,0 +1,4 @@
+apiVersion: kbld.k14s.io/v1alpha1
+kind: Config
+minimumRequiredVersion: 0.31.0
+overrides:
diff --git a/deploy_carvel/concierge/metadata.yml b/deploy_carvel/concierge/metadata.yml
new file mode 100644
index 00000000..f310bb31
--- /dev/null
+++ b/deploy_carvel/concierge/metadata.yml
@@ -0,0 +1,10 @@
+apiVersion: data.packaging.carvel.dev/v1alpha1
+kind: PackageMetadata
+metadata:
+  name: concierge.pinniped.dev
+spec:
+  displayName: "Pinniped Concierge"
+  longDescription: "Pinniped concierge enables consistent login across Kubernetes clusters on public cloud providers such as AKS, EKS and GKE"
+  shortDescription: "Pinniped concierge enables consistent login across public clouds"
+  categories:
+  - auth
diff --git a/deploy_carvel/concierge/package-template.yml b/deploy_carvel/concierge/package-template.yml
new file mode 100644
index 00000000..4fe974c7
--- /dev/null
+++ b/deploy_carvel/concierge/package-template.yml
@@ -0,0 +1,29 @@
+#@ load("@ytt:data", "data")  # for reading data values (generated via ytt's data-values-schema-inspect mode).
+#@ load("@ytt:yaml", "yaml")  # for dynamically decoding the output of ytt's data-values-schema-inspect
+---
+apiVersion: data.packaging.carvel.dev/v1alpha1
+kind: Package
+metadata:
+  name: #@ "concierge.pinniped.dev." + data.values.version
+spec:
+  refName: concierge.pinniped.dev
+  version: #@ data.values.version
+  releaseNotes: |
+        Initial release of the pinniped concierge package, TODO: AUTOMATE THIS??
+  valuesSchema:
+    openAPIv3: #@ yaml.decode(data.values.openapi)["components"]["schemas"]["dataValues"]
+  template:
+    spec:
+      fetch:
+      - imgpkgBundle:
+          image: #@ "${REPO_HOST}/packages/pinniped-concierge:" + data.values.version
+      template:
+      - ytt:
+          paths:
+          - "config/"
+      - kbld:
+          paths:
+          - ".imgpkg/images.yml"
+          - "-"
+      deploy:
+      - kapp: {}
diff --git a/deploy_carvel/concierge/schema-openapi.yaml b/deploy_carvel/concierge/schema-openapi.yml
similarity index 100%
rename from deploy_carvel/concierge/schema-openapi.yaml
rename to deploy_carvel/concierge/schema-openapi.yml