diff --git a/deploy/concierge/values.yaml b/deploy/concierge/values.yaml
index d7e0069e..5bf74834 100644
--- a/deploy/concierge/values.yaml
+++ b/deploy/concierge/values.yaml
@@ -25,7 +25,7 @@ custom_labels: {} #! e.g. {myCustomLabelName: myCustomLabelValue, otherCustomLab
 replicas: 2
 
 #! Specify either an image_digest or an image_tag. If both are given, only image_digest will be used.
-image_repo: docker.io/getpinniped/pinniped-server
+image_repo: projects.registry.vmware.com/pinniped/pinniped-server
 image_digest: #! e.g. sha256:f3c4fdfd3ef865d4b97a1fd295d94acc3f0c654c46b6f27ffad5cf80216903c8
 image_tag: latest
 
diff --git a/deploy/local-user-authenticator/values.yaml b/deploy/local-user-authenticator/values.yaml
index 19c6f237..86a4248d 100644
--- a/deploy/local-user-authenticator/values.yaml
+++ b/deploy/local-user-authenticator/values.yaml
@@ -5,7 +5,7 @@
 ---
 
 #! Specify either an image_digest or an image_tag. If both are given, only image_digest will be used.
-image_repo: docker.io/getpinniped/pinniped-server
+image_repo: projects.registry.vmware.com/pinniped/pinniped-server
 image_digest: #! e.g. sha256:f3c4fdfd3ef865d4b97a1fd295d94acc3f0c654c46b6f27ffad5cf80216903c8
 image_tag: latest
 
diff --git a/deploy/supervisor/values.yaml b/deploy/supervisor/values.yaml
index 5456ebe3..a4575c3c 100644
--- a/deploy/supervisor/values.yaml
+++ b/deploy/supervisor/values.yaml
@@ -25,7 +25,7 @@ custom_labels: {} #! e.g. {myCustomLabelName: myCustomLabelValue, otherCustomLab
 replicas: 2
 
 #! Specify either an image_digest or an image_tag. If both are given, only image_digest will be used.
-image_repo: docker.io/getpinniped/pinniped-server
+image_repo: projects.registry.vmware.com/pinniped/pinniped-server
 image_digest: #! e.g. sha256:f3c4fdfd3ef865d4b97a1fd295d94acc3f0c654c46b6f27ffad5cf80216903c8
 image_tag: latest
 
diff --git a/hack/prepare-for-integration-tests.sh b/hack/prepare-for-integration-tests.sh
index f6c89544..ce683a4d 100755
--- a/hack/prepare-for-integration-tests.sh
+++ b/hack/prepare-for-integration-tests.sh
@@ -130,7 +130,7 @@ if ! tilt_mode; then
     fi
   fi
 
-  registry="docker.io"
+  registry="pinniped.local"
   repo="test/build"
   registry_repo="$registry/$repo"
   tag=$(uuidgen) # always a new tag to force K8s to reload the image on redeploy
diff --git a/test/deploy/dex/proxy.yaml b/test/deploy/dex/proxy.yaml
index 84b4307c..c78d8ae9 100644
--- a/test/deploy/dex/proxy.yaml
+++ b/test/deploy/dex/proxy.yaml
@@ -25,7 +25,7 @@ spec:
           emptyDir: {}
       containers:
         - name: proxy
-          image: docker.io/getpinniped/test-forward-proxy
+          image: projects.registry.vmware.com/pinniped/test-forward-proxy
           imagePullPolicy: Always
           ports:
           - name: http