diff --git a/cmd/pinniped/cmd/kubeconfig.go b/cmd/pinniped/cmd/kubeconfig.go
index f6638cda..7f04e6e5 100644
--- a/cmd/pinniped/cmd/kubeconfig.go
+++ b/cmd/pinniped/cmd/kubeconfig.go
@@ -148,7 +148,7 @@ func kubeconfigCommand(deps kubeconfigDeps) *cobra.Command {
 	f.StringVarP(&flags.outputPath, "output", "o", "", "Output file path (default: stdout)")
 	f.StringVar(&flags.generatedNameSuffix, "generated-name-suffix", "-pinniped", "Suffix to append to generated cluster, context, user kubeconfig entries")
 	f.StringVar(&flags.credentialCachePath, "credential-cache", "", "Path to cluster-specific credentials cache")
-	f.StringVar(&flags.installHint, "install-hint", "The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli for more details", "This text is shown to the user when the pinniped CLI is not installed.")
+	f.StringVar(&flags.installHint, "install-hint", "The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli for more details", "This text is shown to the user when the pinniped CLI is not installed.")
 	mustMarkHidden(cmd, "oidc-debug-session-cache")
 
 	// --oidc-skip-listen is mainly needed for testing. We'll leave it hidden until we have a non-testing use case.
diff --git a/cmd/pinniped/cmd/kubeconfig_test.go b/cmd/pinniped/cmd/kubeconfig_test.go
index 838b7e65..9c83a963 100644
--- a/cmd/pinniped/cmd/kubeconfig_test.go
+++ b/cmd/pinniped/cmd/kubeconfig_test.go
@@ -133,7 +133,7 @@ func TestGetKubeconfig(t *testing.T) {
 				      --credential-cache string                  Path to cluster-specific credentials cache
 				      --generated-name-suffix string             Suffix to append to generated cluster, context, user kubeconfig entries (default "-pinniped")
 				  -h, --help                                     help for kubeconfig
-				      --install-hint string                      This text is shown to the user when the pinniped CLI is not installed. (default "The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli for more details")
+				      --install-hint string                      This text is shown to the user when the pinniped CLI is not installed. (default "The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli for more details")
 				      --kubeconfig string                        Path to kubeconfig file
 				      --kubeconfig-context string                Kubeconfig context name (default: current active context)
 				      --no-concierge                             Generate a configuration which does not use the Concierge, but sends the credential to the cluster directly
@@ -1327,7 +1327,7 @@ func TestGetKubeconfig(t *testing.T) {
         		      - --token=test-token
         		      command: '.../path/to/pinniped'
         		      env: []
-                installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+                installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
                   for more details
         		      provideClusterInfo: true
 			`)
@@ -1392,7 +1392,7 @@ func TestGetKubeconfig(t *testing.T) {
         		      - --token-env=TEST_TOKEN
         		      command: '.../path/to/pinniped'
         		      env: []
-                installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+                installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
                   for more details
         		      provideClusterInfo: true
 			`)
@@ -1462,7 +1462,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --request-audience=test-audience
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -1548,7 +1548,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --request-audience=test-audience
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -1661,7 +1661,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --request-audience=test-audience
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -1770,7 +1770,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --request-audience=test-audience
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -1849,7 +1849,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-type=ldap
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -1928,7 +1928,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-type=oidc
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2003,7 +2003,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --request-audience=test-audience
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2076,7 +2076,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --request-audience=test-audience
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2156,7 +2156,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --request-audience=test-audience
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2234,7 +2234,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-flow=foobar
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2317,7 +2317,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-flow=foobar
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2375,7 +2375,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-type=ldap
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2436,7 +2436,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-type=ldap
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2497,7 +2497,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-type=ldap
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2559,7 +2559,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-type=ldap
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2622,7 +2622,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-flow=foobar
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2683,7 +2683,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-flow=cli_password
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
@@ -2743,7 +2743,7 @@ func TestGetKubeconfig(t *testing.T) {
 						  - --upstream-identity-provider-flow=cli_password
 						  command: '.../path/to/pinniped'
 						  env: []
-						  installHint: The pinniped CLI does not appear to be installed.  See https://pinniped.dev/docs/howto/install-cli
+						  installHint: The pinniped CLI does not appear to be installed.  See https://get.pinniped.dev/cli
              for more details
 						  provideClusterInfo: true
 					`,
diff --git a/site/redirects/get.pinniped.dev/netlify.toml b/site/redirects/get.pinniped.dev/netlify.toml
index 2e7d89ac..3379f215 100644
--- a/site/redirects/get.pinniped.dev/netlify.toml
+++ b/site/redirects/get.pinniped.dev/netlify.toml
@@ -4,6 +4,12 @@
   status = 302
   force = true
 
+[[redirects]]
+  from = "/cli"
+  to = "https://pinniped.dev/docs/howto/install-cli"
+  status = 302
+  force = true
+
 [[redirects]]
   from = "/latest/*"
   to = "https://github.com/vmware-tanzu/pinniped/releases/latest/download/:splat"